5+ years writing for SaaS, fintech, edtech, and legal tech. Currently at Provakil — an enterprise legal ops platform serving 300+ companies across India, the GCC, and Southeast Asia — where I run content end to end: SEO, AEO, email automation, case studies, sales enablement, and the website copy itself.
Built the answer-engine playbook from scratch: 45-word answer blocks, question-led structure, citation-friendly formatting — plus a five-email branching nurture sequence behind the download.
Enterprise banking copy covering SARFAESI, Section 138, DRT/DRAT, NCLT, and RBI Master Directions — written for human buyers and answer engines at the same time.
Interview-to-publish case studies — including a managing-partner-framed story for one of India's oldest law firms — plus the full gated download flow and an eight-email nurture cadence behind them.
Persona-mapped cold email campaigns that opened 3 new markets — three personas for KSA, full collateral for the UK, backed by a market entry assessment I researched and wrote myself.
The receipts: these emails landed 2 GCC companies and 1 Indian company — all three converted into paying clients.
Bombay HC, Supreme Court, MP HC, Rajasthan HC — full pre/post-event cadences across email, WhatsApp, flyers, and on-ground creative. Marketing that had to work outside a literal courtroom.
Real assets, live on Provakil's site right now. Written, structured, and shipped by me.
Authored the guideline governing brand, co-founder, sales-leader, and rep accounts — peg playbooks, banned-words list, pre-publish checklist — plus event copy for ALB summits across Singapore, Malaysia & Mumbai, and MCA Gulf AI Day.
React-based agent apps built on the Anthropic API to speed up the marketing team's workflows — designed, prompted, and built by me.
A standalone tool that reads a job description and tailors a resume against it. Built to solve my own problem; kept because it works.
A live Google Sheets dashboard pulling Search Console data, with custom formulas and Google Apps Script automation. I measure what I write.
A long-running poetry blog where emotion travels through ordinary objects — sensory, layered, and gloriously unoptimized for search. Read it here →
An original bilingual Hindi-English crime thriller, currently in development. The longest brief I've ever given myself.
I'm open to content roles where the words have real work to do. Let's talk.